Cargando…
Engagement marketing : how small business wins in a socially connected world /
"A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn775591934 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 120206s2012 nju ob 001 0 eng | ||
| 010 | |a 2012005362 | ||
| 040 | |a DLC |b eng |e pn |c DLC |d YDX |d EBLCP |d N$T |d MERUC |d YDXCP |d CDX |d TEFOD |d E7B |d UMI |d DEBSZ |d CGU |d OCLCF |d RECBK |d TEFOD |d OCLCQ |d S3O |d AZK |d OCLCQ |d CNNOR |d Z5A |d MOR |d PIFAG |d ZCU |d NRC |d ZAC |d OCLCQ |d U3W |d UUM |d STF |d HCO |d WRM |d OCLCQ |d ICG |d NTG |d VT2 |d NRAMU |d H9Z |d AU@ |d OCLCQ |d WYU |d OCLCQ |d A6Q |d DKC |d OCLCQ |d C6I |d UKAHL |d UKCRE |d OCLCQ |d BOL |d UKBTH |d INARC |d OCLCO |d MMI |d KSU |d OCLCQ |d OCLCO |d OCLCL | ||
| 016 | 7 | |a 015841849 |2 Uk | |
| 019 | |a 797858429 |a 810072336 |a 835094388 |a 864910623 |a 961625829 |a 962695102 |a 988445406 |a 988457967 |a 992116066 |a 1037797771 |a 1038667042 |a 1045533753 |a 1058830382 |a 1058888286 |a 1083237872 |a 1083565347 |a 1097109956 |a 1097117846 |a 1114417373 |a 1148127397 |a 1159641515 |a 1193405398 |a 1245476417 | ||
| 020 | |a 9781118237113 |q (epub) | ||
| 020 | |a 1118237110 |q (epub) | ||
| 020 | |a 9781118223789 |q (adobe pdf) | ||
| 020 | |a 1118223780 |q (adobe pdf) | ||
| 020 | |a 9781118262085 |q (mobipocket) | ||
| 020 | |a 1118262085 |q (mobipocket) | ||
| 020 | |z 9781118101025 |q (hardback) | ||
| 020 | |z 9781118171912 |q (hardback) | ||
| 020 | |z 1118101022 | ||
| 024 | 8 | |a 9781118101025 | |
| 028 | 0 | 1 | |a EB00063120 |b Recorded Books |
| 029 | 1 | |a AU@ |b 000048545211 | |
| 029 | 1 | |a AU@ |b 000052891438 | |
| 029 | 1 | |a AU@ |b 000067094566 | |
| 029 | 1 | |a AU@ |b 000068926295 | |
| 029 | 1 | |a DEBBG |b BV040783706 | |
| 029 | 1 | |a DEBBG |b BV042740593 | |
| 029 | 1 | |a DEBBG |b BV044188106 | |
| 029 | 1 | |a DEBSZ |b 372710948 | |
| 029 | 1 | |a DEBSZ |b 397186592 | |
| 029 | 1 | |a NZ1 |b 14976431 | |
| 029 | 1 | |a NZ1 |b 15952609 | |
| 035 | |a (OCoLC)775591934 |z (OCoLC)797858429 |z (OCoLC)810072336 |z (OCoLC)835094388 |z (OCoLC)864910623 |z (OCoLC)961625829 |z (OCoLC)962695102 |z (OCoLC)988445406 |z (OCoLC)988457967 |z (OCoLC)992116066 |z (OCoLC)1037797771 |z (OCoLC)1038667042 |z (OCoLC)1045533753 |z (OCoLC)1058830382 |z (OCoLC)1058888286 |z (OCoLC)1083237872 |z (OCoLC)1083565347 |z (OCoLC)1097109956 |z (OCoLC)1097117846 |z (OCoLC)1114417373 |z (OCoLC)1148127397 |z (OCoLC)1159641515 |z (OCoLC)1193405398 |z (OCoLC)1245476417 | ||
| 037 | |a CL0500000166 |b Safari Books Online | ||
| 037 | |a 217DC88B-5882-41F4-9517-CF9AD94195CA |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.1265 |
| 072 | 7 | |a BUS |x 090010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 040000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043040 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043050 |2 bisacsh | |
| 082 | 0 | 0 | |a 658.8/72 |2 23 |
| 084 | |a BUS020000 |2 bisacsh | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Goodman, Gail F., |d 1960- |1 https://id.oclc.org/worldcat/entity/E39PCjy8R39pccJ68FY4wDW4bd | |
| 245 | 1 | 0 | |a Engagement marketing : |b how small business wins in a socially connected world / |c Gail F. Goodman. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, |c 2012. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a data file | ||
| 500 | |a Includes index. | ||
| 520 | |a "A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; "What Do We Do With Social Media?"; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience. | |
| 542 | |f Copyright © John Wiley & Sons |g 2012 | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Small business marketing. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Social media. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Réseaux sociaux (Internet) | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Business Development. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 7 | |a Small business marketing |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 758 | |i has work: |a Engagement marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFJtdqqRJcQ66CG3X9XrYK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Goodman, Gail F., 1960- |t Engagement marketing. |d Hoboken, N.J. : Wiley, 2012 |z 9781118101025 |w (DLC) 2012003556 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=821799 |z Texto completo |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118101025/?ar |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH21629795 | ||
| 938 | |a Coutts Information Services |b COUT |n 22306053 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL821799 | ||
| 938 | |a ebrary |b EBRY |n ebr10560600 | ||
| 938 | |a EBSCOhost |b EBSC |n 445937 | ||
| 938 | |a Internet Archive |b INAR |n engagementmarket0000good | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00063120 | ||
| 938 | |a YBP Library Services |b YANK |n 7584720 | ||
| 938 | |a YBP Library Services |b YANK |n 12671403 | ||
| 994 | |a 92 |b IZTAP | ||