The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more /

"Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bodnar, Kipp, 1982-
Otros Autores: Cohen, Jeffrey L., 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, 2012.
Temas:
Internet marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet) > Aspect économique.
BUSINESS & ECONOMICS > Marketing > General.
Internet marketing
Social media > Economic aspects
Virusmarknadsföring.
Sociala medier.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The B2B Social Media Book: Become a Marketing Superstar; Contents; Foreword; Introduction We Didn't Wake Up One Day and Write This Book; How We Got Here; This Book Is an Offer; You Want More Examples?; What Did We Miss?; Are You Ready to Go?; I: The Fundamentals of Social Media Lead Generation; 1: Why B2B Is Better at Social Media Than B2C; The Marketing Status Quo; What Your Marketing Could Be; Five Reasons B2B Companies Are a Better Fit for Social Media Marketing Than B2C Companies; When Social Media Isn't Right for B2B; B2B Social Media as an Annuity; Results Independent of Effort.

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