Luxury China : market opportunities and potential /

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chevalier, Michel, 1943-
Otros Autores: Lu, Pierre Xiao
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.
Temas:
Consumer behavior > China.
Consumer behavior > China > Case studies.
Luxury.
Consommateurs > Comportement > Chine.
Consommateurs > Comportement > Chine > Études de cas.
Luxe.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Consumer behavior
Luxury
China
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Challenges and market size
  • Alfred Dunhil
  • The Chinese luxury client
  • Shanghai Tang
  • Chinese consumer attitudes toward luxury
  • Rolex in China
  • How to distribute in China
  • Shiatzy Chen
  • Retailing and licensing in China
  • Louis Vuitton in China
  • Communication and advertising
  • The war of the spirits
  • Brand protection and counterfeit activities
  • Luili Gongfang: breaking into luxury by way of glass.

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