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Luxury China : market opportunities and potential /
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore ; Hoboken, N.J. :
John Wiley & Sons (Asia),
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra. |
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| Descripción Física: | 1 online resource (xvii, 251 pages) : illustrations, maps |
| Bibliografía: | Includes bibliographical references (pages 241-243) and index. |
| ISBN: | 9781119199755 1119199751 9781118181607 1118181603 9781118181546 1118181549 1283332701 9781283332705 9786613332707 6613332704 |