The rhetoric of soft power : public diplomacy in global contexts /

Mostrar otras versiones (1)

"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of internati...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hayden, Craig, 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Md. : Lexington Books, 2012.
Colección:Lexington studies in political communication.
Temas:
International relations.
Diplomacy.
Communication in politics.
Relations internationales.
Diplomatie.
Communication politique.
international relations.
diplomacy.
POLITICAL SCIENCE > International Relations > Diplomacy.
Communication in politics
Diplomacy
International relations
Diplomatie
Internationale Politik
Politische Kommunikation
Internationale Politik.
Acceso en línea:Texto completo
Descripción
Sumario:"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country"--Provided by publisher.
Descripción Física:1 online resource (vii, 300 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780739142608
0739142607

Ejemplares similares