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Hey, Whipple, Squeeze This : the Classic Guide to Creating Great Ads.
The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2012.
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| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains:Important new chapters and updates that bring Whipple into the new digital worldNew c. |
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| Descripción Física: | 1 online resource (403 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781118223833 1118223837 9781118237182 1118237188 9781118243763 1118243765 1118101332 9781118101339 |