Cargando…
The strategic management of higher education : serving students as customers for institutional growth /
This book is targeted at the professionals who are interested in reorganizing or restructuring their higher education or postsecondary institutions. It examines the needs of learners in the 21st century, the rise of for-profit higher-education institutions, and the technological innovations impactin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
©2012.
|
| Edición: | 1st ed. |
| Colección: | Strategic management collection.
Business Expert Press digital library. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book is targeted at the professionals who are interested in reorganizing or restructuring their higher education or postsecondary institutions. It examines the needs of learners in the 21st century, the rise of for-profit higher-education institutions, and the technological innovations impacting postsecondary education. It also provides examples of administrative processes and how to satisfy regulatory agencies' standards to take advantage of a particular marketing niche for attracting students. This book is organized into 13 chapters that address the changing environment of higher education and the administrative structure, challenges, and requirements for successful execution of start-up operations or changing strategies for existing institutions, as well as provide a summary of findings and additional recommendations. |
|---|---|
| Notas: | Title from PDF title page (viewed January 25, 2012). |
| Descripción Física: | 1 online resource (x, 173 pages) |
| Bibliografía: | Includes bibliographical references (pages 147-164) and index. |
| ISBN: | 9781606491034 1606491032 1606493663 9781606493663 1782681108 9781782681106 1283893088 9781283893084 |
| ISSN: | 2150-9646 |