Pricing segmentation and analytics /

"Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in differ...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Bodea, Tudor (Autor), Ferguson, Mark, 1969- (Autor)
Autor Corporativo: Business Expert Press
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, [2012]
Edición:First edition.
Colección:Marketing strategy collection.
Business Expert Press digital library.
Temas:
Pricing.
Revenue management.
Market segmentation.
Price fixing.
Prix > Fixation.
Rentabilité > Gestion.
Segmentation du marché.
BUSINESS & ECONOMICS > Sales & Selling > Management.
Price fixing
Market segmentation
Pricing
Revenue management
price elasticity
price optimization
pricing
promotions
revenue management
segmentation
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Theory of pricing analytics
  • 2. The practice of pricing analytics
  • 3. Dynamic pricing and markdown optimization
  • 4. Pricing in business-to-business environments
  • 5. Customer behavior aspects of pricing
  • Appendix A. Dichotomous logistic regression
  • Appendix B. Pricing analytics using R
  • Notes
  • References
  • Index.

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