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Pricing segmentation and analytics /
"Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in differ...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
[2012]
|
| Edición: | First edition. |
| Colección: | Marketing strategy collection.
Business Expert Press digital library. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Bodea, Tudor, |e author. | |
| 245 | 1 | 0 | |a Pricing segmentation and analytics / |c Tudor Bodea and Mark Ferguson. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b Business Expert Press, |c [2012] | |
| 264 | 4 | |c ©2012 | |
| 300 | |a 1 online resource (160 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a text file | ||
| 490 | 1 | |a Marketing strategy collection, |x 2150-9662 | |
| 504 | |a Includes bibliographical references (pages 147-151) and index. | ||
| 505 | 0 | |a 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. | |
| 520 | |a "Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from an economist's viewpoint beginning with the basic concept of pricing analytics and what type of data are needed to use this powerful science; the common assumptions regarding the customer population's willingness-to-pay are discussed along with the price-response functions that result from these assumptions; examples from several industries and organizations; dynamic pricing, with a special emphasis on the most common application--markdown pricing; the new field of customized pricing analytics, where a firm responds to a request-for-bids or request-for-proposals with a customized price response; and the relevant aspects of behavioral science to pricing. Additional examples include the asymmetry of joy/pain that customers feel in response to price decreases/increases"--Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 542 | |f Copyright ©: Business Expert Press |g 2013 | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Revenue management. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Price fixing. | |
| 650 | 6 | |a Prix |x Fixation. | |
| 650 | 6 | |a Rentabilité |x Gestion. | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x Management. |2 bisacsh | |
| 650 | 7 | |a Price fixing |2 fast | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Pricing |2 fast | |
| 650 | 7 | |a Revenue management |2 fast | |
| 653 | |a price elasticity | ||
| 653 | |a price optimization | ||
| 653 | |a pricing | ||
| 653 | |a promotions | ||
| 653 | |a revenue management | ||
| 653 | |a segmentation | ||
| 700 | 1 | |a Ferguson, Mark, |d 1969- |e author. |1 https://id.oclc.org/worldcat/entity/E39PBJcgxwmXbjcTJPHrrDw9jC | |
| 710 | 2 | |a Business Expert Press. | |
| 758 | |i has work: |a Pricing segmentation and analytics (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFTThDR9V6hYT6h4fWPPHy |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Bodea, Tudor. |t Pricing segmentation and analytics. |b 1st ed. |d New York, NY : Business Expert Press, 2012 |z 9781606492574 |w (OCoLC)749853642 |
| 830 | 0 | |a Marketing strategy collection. | |
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