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Mastering story, community and influence : how to use social media to become a socialeader /
"How to craft social media messaging that will engage your audience and make you a leader in your field From celebrated social media authority Jay Oatway, Tell It Well takes a different approach to social media by focusing on the message rather than the media itself. The book shows you how to u...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 100 | 1 | |a Oatway, Jay. | |
| 245 | 1 | 0 | |a Mastering story, community and influence : |b how to use social media to become a socialeader / |c Jay Oatway. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c 2012. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 520 | |a "How to craft social media messaging that will engage your audience and make you a leader in your field From celebrated social media authority Jay Oatway, Tell It Well takes a different approach to social media by focusing on the message rather than the media itself. The book shows you how to use your innate ability to share stories and turn it into a powerful and influential skill in the social media universe. You'll build the kind of online relationships and influence that will boost your impact, influence, and career. You'll not only establish online influence for your business and yourself, but also learn to future-proof you own career. Based on timeless storytelling fundamentals rather than current social media fads, Tell It Well shows you how to develop narratives that will build social currency for success today and tomorrow"-- |c Provided by publisher. | ||
| 520 | |a "This book reveals the simple power of social currency: how to find it in abundance, how to add more value to it, and how to exchange it in an on-going fashion for maximum effect"-- |c Provided by publisher. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Story : tell it well -- pt. 2. Community : wowing your audience -- pt. 3. Influence : pulling back the curtain. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Business communication. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x General. |2 bisacsh | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 758 | |i has work: |a Mastering story, community and influence (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFMRDMp7bKjCk6j9grbYWC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Oatway, Jay. |t Mastering story, community and influence. |d Hoboken, N.J. : Wiley, 2012 |z 9781119940715 |w (DLC) 2012001797 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=837623 |z Texto completo |
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