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Gurus and oracles : the marketing of information /
In this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, Mass. :
MIT Press,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sarvary, M. |q (Miklos) |1 https://id.oclc.org/worldcat/entity/E39PCjDVvCkgDrJJXGT6PyjvxP | |
| 245 | 1 | 0 | |a Gurus and oracles : |b the marketing of information / |c Miklos Sarvary. |
| 260 | |a Cambridge, Mass. : |b MIT Press, |c ©2012. | ||
| 300 | |a 1 online resource (xv, 176 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Is there a market for information -- Decisions and information -- Competitive pricing of information -- Why information sellers lie -- The information value chain -- Networks, search and interfaces -- Branding information -- R & D for information and knowledge -- Conclusion. | |
| 520 | 8 | |a In this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Information services industry. | |
| 650 | 0 | |a Information networks. | |
| 650 | 0 | |a Information technology. | |
| 650 | 6 | |a Services d'information |x Industrie. | |
| 650 | 6 | |a Réseaux d'information. | |
| 650 | 6 | |a Technologie de l'information. | |
| 650 | 7 | |a information technology. |2 aat | |
| 650 | 7 | |a REFERENCE |x Questions & Answers. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Information Management. |2 bisacsh | |
| 650 | 7 | |a Information networks |2 fast | |
| 650 | 7 | |a Information services industry |2 fast | |
| 650 | 7 | |a Information technology |2 fast | |
| 653 | |a BUSINESS/Marketing | ||
| 653 | |a INFORMATION SCIENCE/Technology & Policy | ||
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| 776 | 0 | 8 | |i Print version: |a Sarvary, M. (Miklos). |t Gurus and oracles. |d Cambridge, Mass. : MIT Press, ©2012 |z 9780262016940 |w (DLC) 2011023271 |w (OCoLC)729064992 |
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