Gurus and oracles : the marketing of information /

In this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sarvary, M. (Miklos)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Mass. : MIT Press, ©2012.
Temas:
Information services industry.
Information networks.
Information technology.
Services d'information > Industrie.
Réseaux d'information.
Technologie de l'information.
information technology.
REFERENCE > Questions & Answers.
BUSINESS & ECONOMICS > Information Management.
Information networks
Information services industry
Information technology
BUSINESS/Marketing
INFORMATION SCIENCE/Technology & Policy
Acceso en línea:Texto completo
Descripción
Sumario:In this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them.
Descripción Física:1 online resource (xv, 176 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780262301176
0262301172
9780262300384
0262300389
026201694X
9780262016940
1283420775
9781283420778

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