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The interface : IBM and the transformation of corporate design, 1945/1976 /

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. W...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Harwood, John, 1977-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Minneapolis, Minn. : University of Minnesota Press, ©2011.
Colección:Quadrant Book.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Harwood, John,  |d 1977-  |1 https://id.oclc.org/worldcat/entity/E39PCjF4j3wcqqhdGF6CkjmYWC 
245 1 4 |a The interface :  |b IBM and the transformation of corporate design, 1945/1976 /  |c John Harwood. 
260 |a Minneapolis, Minn. :  |b University of Minnesota Press,  |c ©2011. 
300 |a 1 online resource (278 pages, 8 unnumbered pages of plates) :  |b illustrations (some color), portraits 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a A Quadrant Book 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction: the interface -- Eliot Noyes, Paul Rand, and the beginnings of the IBM design program -- The architecture of the computer -- IBM architecture : the multinational counterenvironment -- Naturalizing the computer : IBM spectacles -- Conclusion : virtual paradoxes. 
520 |a In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Ra. 
546 |a English. 
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600 1 0 |a Noyes, Eliot. 
600 1 0 |a Rand, Paul,  |d 1914-1996. 
610 2 0 |a International Business Machines Corporation  |x History. 
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776 0 8 |i Print version:  |a Harwood, John, 1977-  |t Interface.  |d Minneapolis, Minn. : University of Minnesota Press, ©2011  |w (DLC) 2011031742 
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