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Re-covered rose : a case study in book cover design as intersemiotic translation /

When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco's bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selecti...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sonzogni, Marco, 1971-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : J. Benjamins Pub., ©2011.
Colección:Topics in English linguistics ; 74.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Sonzogni, Marco,  |d 1971-  |1 https://id.oclc.org/worldcat/entity/E39PCjKdW7D4K6HRdtbjWfwgXb 
245 1 0 |a Re-covered rose :  |b a case study in book cover design as intersemiotic translation /  |c Marco Sonzogni. 
260 |a Amsterdam ;  |a Philadelphia :  |b J. Benjamins Pub.,  |c ©2011. 
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490 1 |a Topics in English linguistics ;  |v 74 
504 |a Includes bibliographical references and index. 
505 0 |a Re-Covered Rose; Title page; LCC data; Dedication page; Dedication page2; Table of contents; Acknowledgments; Introduction; 1. Whose book and whose cover?; 2. An uncharted territory: Book cover design as intersemiotic translation?; Notes; Part I. The nature and function of the book cover; 2. The book cover as advertising: bringing the reader to the text; 3. The evolution of the book jacket: From protection to promotion; 4. Nicole Kidman or Greta Garbo or who? Towards a theory of visual translation; 5. How can selective translation be evaluated?; Notes; Part II. Re-covering The Name of Rose. 
505 8 |a The Name of the RoseNotes; Conclusion; Beyond the limits of interpretation; Appendix; Selected bibliography; Index. 
520 |a When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco's bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an 'equivalent representation' of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? Re-Covered. 
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650 0 |a Book design. 
650 6 |a Sémiotique et arts. 
650 6 |a Livres  |x Conception graphique. 
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650 7 |a DESIGN  |x Clip Art.  |2 bisacsh 
650 7 |a DESIGN  |x Graphic Arts  |x Branding & Logo Design.  |2 bisacsh 
650 7 |a DESIGN  |x Graphic Arts  |x Commercial & Corporate.  |2 bisacsh 
650 7 |a DESIGN  |x Graphic Arts  |x Illustration.  |2 bisacsh 
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650 7 |a Semiotics and the arts  |2 fast 
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830 0 |a Topics in English linguistics ;  |v 74. 
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