Cargando…
Frontrunners or copycats? /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Copenhagen ; Herndon, VA :
Copenhagen Business School Press,
2005.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Frontrunners or Copycats?
- Table of contents
- Preface
- Introduction Frontrunners or Copycats?
- 1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges
- Children and the welfare state: From private to shared responsibility
- Children as political subjects
- The 'schoolification' of children
- Institutionalized individualization and individualized institutionalization
- New 'ideals of normality'
- The competent child as compulsive idea
- Persisting ambiguities in modern childhood
- References
- 2 Children as Innovators and Opinion Leaders.
- Background
- The Theory of Diffusion of Innovations
- Social influence
- Innovators and opinion leaders
- Opinion leadership and innovators among children
- Overlap among innovators
- Overlap among opinion leadership
- From where do children get information about new products?
- Conclusion and further research questions
- References
- 3 Children, TV Advertising and the Law
- Internal and External Perspectives
- The problem
- The internal and external perspective of the law
- The applicable Swedish law concerning children and TV advertising.
- An external view of the relevant legislation
- the power of children to act
- Conclusions
- References
- 4 Young People and Consumption: Commonalities and Differences in the Construction of Identities
- Consumption and young people's identities
- Reasons for buying particular things
- Consumption and transactions between children and parents
- Conclusion
- References
- 5 Children and Promotion: The Role of Advertising and Marketing in Innovation
- Advertising to children and innovation
- Changing media
- In summary
- Advertising in schools
- Dental health/diet/obesity
- What's on?
- Understanding intent
- Effects and influence
- Types of advertising
- Junk food!
- Celebrity endorsement
- Approaching the subject
- References
- 6 Children's and Adolescents' Use of the Internet
- with Focus on Tweens
- What is the Internet?
- International research
- Tweens
- What is the definition of 'tweens'?
- Tweens' use of the Internet
- Concerns about the Internet
- Tweens
- between media and consumption
- References
- 7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research?
- Introduction: The child as a target for marketing management.
- Part I
- The progressive connection of children with consumption
- Part II
- Children's consumerism: The new frontier of managerial practice?
- Conclusion: Towards a transformational agenda for marketing management and research
- References
- 8 Children as Change Agents in the Pursuit of the Competencies of theFuture
- Prelude
- Background and purpose
- Why this interest from a toy company?
- Results from LEGO Research among children
- Freedom, responsibility and performance
- Postlude
- References.