Market intelligence : building strategic insight /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jenster, Per V.
Otros Autores: Søilen, Klaus Solberg
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; International Specialized Book Services [distributor], 2009.
Edición:1st ed.
Temas:
Marketing > Decision making.
Marketing > Management.
Marketing > Gestion.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
BUSINESS & ECONOMICS > Workplace Culture.
Marketing > Decision making
Marketing > Management
Strategisch management.
Besluitvorming.
Marktonderzoek.
Marktforschung.
Betriebliches Informationssystem.
Wettbewerbsstrategie.
Strategisches Management.
Erfolgsfaktor.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Converging foundations of intelligence analysis
  • Strategies for a competitive advantage
  • Industry analysis : key to understanding the competitive situation
  • Company analysis : assessing competitive fitness
  • Intelligence analysis
  • Building an effective business intelligence system : technology and organizational structure
  • Marketing intelligence
  • The strategic perspective to intelligence analysis
  • Information gathering and intelligence ethics.

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