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|a UAMI
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|a Jenster, Per V.
|
245 |
1 |
0 |
|a Market intelligence :
|b building strategic insight /
|c Per V. Jenster & Klaus Solberg Søilen.
|
250 |
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|a 1st ed.
|
260 |
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|a [Frederiksberg, Denmark] :
|b Copenhagen Business School Press ;
|a Portland, OR :
|b International Specialized Book Services [distributor],
|c 2009.
|
300 |
|
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|a 1 online resource (240 pages) :
|b illustrations
|
336 |
|
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
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|a text file
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|a Includes bibliographical references.
|
505 |
0 |
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|a Converging foundations of intelligence analysis -- Strategies for a competitive advantage -- Industry analysis : key to understanding the competitive situation -- Company analysis : assessing competitive fitness -- Intelligence analysis -- Building an effective business intelligence system : technology and organizational structure -- Marketing intelligence -- The strategic perspective to intelligence analysis -- Information gathering and intelligence ethics.
|
590 |
|
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
650 |
|
0 |
|a Marketing
|x Decision making.
|
650 |
|
0 |
|a Marketing
|x Management.
|
650 |
|
6 |
|a Marketing
|x Gestion.
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Corporate Governance.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Leadership.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Development.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Workplace Culture.
|2 bisacsh
|
650 |
|
7 |
|a Marketing
|x Decision making
|2 fast
|
650 |
|
7 |
|a Marketing
|x Management
|2 fast
|
650 |
1 |
7 |
|a Strategisch management.
|2 gtt
|
650 |
1 |
7 |
|a Besluitvorming.
|2 gtt
|
650 |
1 |
7 |
|a Marktonderzoek.
|2 gtt
|
650 |
|
7 |
|a Marktforschung.
|2 stw
|
650 |
|
7 |
|a Betriebliches Informationssystem.
|2 stw
|
650 |
|
7 |
|a Wettbewerbsstrategie.
|2 stw
|
650 |
|
7 |
|a Strategisches Management.
|2 stw
|
650 |
|
7 |
|a Erfolgsfaktor.
|2 stw
|
700 |
1 |
|
|a Søilen, Klaus Solberg.
|
758 |
|
|
|i has work:
|a Market intelligence (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGPXrFkDH48RFRmDQXqfbd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|a Jenster, Per V.
|t Market intelligence.
|d [Frederiksberg, Denmark] : Copenhagen Business School Press ; Portland, OR : International Specialized Book Services [distributor], ©2009
|z 9788763002028
|w (DLC) 2009499775
|w (OCoLC)176918851
|
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3400811
|z Texto completo
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