Retailing in a SCM-perspective /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kotzab, Herbert, 1965-, Bjerre, Mogens, 1959-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Copenhagen] : Copenhagen Business School Press, 2005.
Edición:1. ed.
Temas:
Retail trade > Management.
Business logistics.
Logistique (Organisation)
Business logistics
Retail trade > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Retailing in a SCM-Perspective
  • Table of Contents
  • 1. Introduction
  • 2. Retailing in the context of IT and distribution
  • Distribution, marketing channels and retailing
  • Technology and Information technology
  • Consequences of IT for managing retail distribution
  • Applying IT to retailing
  • the case of Internet basedgrocery retailing
  • Example of an on-line shop
  • www.billa.at
  • 3. Retailer strategies
  • Retail Market Development
  • Retailer Strategy Development
  • The 8 Positioning Elements
  • The Cost Leadership Strategy and its Elements.
  • The Differentiation Strategy and its Elements
  • Status of Retailer Positioning
  • 4. Retail logistics and Supply Chain Management
  • Introducing the concept of logistics and Supply Chain Management
  • General aspects of retail logistics
  • A model of retail logistics
  • Retail logistics decision parameters
  • The concept of retail oriented supply chain management
  • Retailing as a result of value constellation in supply chains
  • 5. IT-Applications for retail store management
  • Essential elements of IT-driven retail management
  • IT-based retail marketing processes.
  • Modern supermarkets in European business practice
  • 6. The automation of retail logistics
  • Combining IT with just-in-time oriented retail logistics systems
  • Information or inventory?
  • Electronic data Interchange (EDI)
  • Barcodes
  • Scanners
  • Combining EDI, barcodes and scanners to automated logistics
  • Future outlook
  • Radio Frequency Identification (RFID)
  • General introduction to specific applications of IT-based retail logistics systems
  • Applications of IT-driven retail logistics systems
  • the case of Swiss Migros, US-based Wal-Mart and Rewe Austria.
  • 7. Retail Marketing Processes
  • Various retailer strategies
  • Implications of various retailer strategies on marketing processes and SCM
  • Implications for SCM
  • Efficient Consumer Response
  • Demand Side
  • Category Management
  • 8. Special IT-based retail trends
  • IT-based retail trend # 1
  • Efficient Consumer Response
  • IT-based retail trend # 2
  • Collaborative Planning, Forecasting and Replenishment (CPFR)
  • IT-based retail trend # 3
  • The Global Commerce Initiative
  • 9. B2B Relationships in Retailing
  • Introduction
  • Defining a Key Account
  • Supplier
  • Customer Relationships.
  • The Role of the Key Account Manager
  • Organizing towards Key Accounts
  • Marketing to Key Accounts
  • Trade Marketing
  • Conclusion
  • 10. Customer Relationship Marketing (CRM) in Retailing
  • The increasing importance of customer orientation
  • Customer satisfaction as a fundamental concept
  • Customer retention in retailing
  • Perspectives of Customer Relationship Marketing in retailing.

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