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The art of great speeches : and why we remember them /
"The Art of Great Speeches uses insights from classical thinkers to reveal how great orators such as Barack Obama, Martin Luther King, the Kennedys, Al Gore and Hitler persuaded their audiences with such conviction. Featuring excerpts from 70 of the world's greatest and most controversial...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "The Art of Great Speeches uses insights from classical thinkers to reveal how great orators such as Barack Obama, Martin Luther King, the Kennedys, Al Gore and Hitler persuaded their audiences with such conviction. Featuring excerpts from 70 of the world's greatest and most controversial speeches in history and drama, this fascinating book breaks down the key elements of classical and modern oratory to reveal the rhetorical techniques that make them so memorable. It shows how master speechwriters connect with their audiences, seize a moment, project character, use facts convincingly and destroy their opponents' arguments as they try to force the hand of history or create memorable drama."--Publishers description |
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| Descripción Física: | 1 online resource (xii, 259 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781139161169 1139161164 9781139151412 113915141X 9781139157353 1139157353 9781139159111 1139159119 1283342316 9781283342315 1107213282 9781107213289 1139152688 9781139152686 1139155601 9781139155601 1139160176 9781139160179 9786613342317 6613342319 |