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Mastering Your Business Dissertation : How to Conceive, Research and Write a Good Business Dissertation.
The ability to write to a high standard is a key skill that is often overlooked in the business world. This short book from an international, best-selling author offers a practical guide to conceiving, researching and writing a business or management dissertation. Robert Lomas offers an inspirationa...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front cover; Mastering Your Business Dissertation; Copyright Page; Contents; List of Figures; List of Tables; Foreword; Acknowledgments; The Purpose of This Book; How to Use This Book; 1. Understanding Business Research; Why Research?; How Do You Think?; Sorting the Sheep from the Goats; Platonism; Aristotelianism; Working To Your Strengths; Forming a Study Group and Keeping a Learning Log; Group Discussion Topic For Chapter 1; 2. Where Do You Start?; Stakeholders, Problems and Choices; A Simple Taxonomy of Business Problems; An Aristotelian Approach; A Platonist Approach.
- Problems of ObservationProblems of Prediction; Problems of Planning; Problems of Business Theory; Group Discussion Topic For Chapter 2; 3. Has Somebody Answered my Question Before?; Topping the Cornucopia of Information and Possibilities; Untangling the Fuzzy Ball of Knowledge; By Relevence; By Date of Publication; Using Amazon; Using the British Library Catalogue; Using Metalib to Search for Data on Specific Problems; Organizing Your Data and Theories; Using World Outline; Keeping Track of What You Find; Using EndNote; Knowing When To Stop Searching; Group Discussion Topic For Chapter 3.
- 4. Different Questions Need Different AnswersTaking the Measure of an Answer; How To Answer Your Question; The Nature of Data; What is Acceptable Error in Data?; Dependent and Independent Variables; Problems of Observation; Problems of Prediction; Based on Past Behaviour Patterns; Horizontal or stationary patterns; Trend patterns; Seasonal patterns; Did it fit past events?; Can it reliably estimate future developments?; Problems of Planning; Showing the Plan is Appropriate; Showing How the Plan Can Ameliorate the Problem; Showing How Implementing the Plan Worked as Predicted.
- Problems of Business TheoryDeveloping a New Theory From Scratch; Showing How an Existing Theory Can Be Adopted to a New Situation; Testing If an Existing Theory Remains Applicable in New Circumstances; Source of Data; How to Find Appropriate Data; Internal Data From Your Organization; Internal Data From a Marketing Department; Sales volume by product and product group; Sales volume by area; Sales volume by market segment; Sales volume by type of distribution channel; Sales volume over time; Pricing information; Communication mix information; Sales promotion data.
- Sales representatives' records and reportsInquiries received and quotations dispatched; Intenal Data From Other Departments; Finance Department; Purchasing Department; Transport Department; Production Department; Using Departmental Plans; External Secondary Data; Government Statistics; Non-government Statistics; Data from Original Research; Using Marketing Research to Gather Primary Data; Market; Packaging; Sales; Communications; Pricing; Customer; Distribution; Product; Other specialist areas; How to Collect Primary Data; Observation; Mechanical or electronic devices; The audit technique.