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Mass notification and crisis communications : planning, preparedness, and systems /

Mass communication in the midst of a crisis must be done in a targeted and timely manner to mitigate the impact and ultimately save lives. Based on sound research, real-world case studies, and the author's own experiences, Mass Notification and Crisis Communications: Planning, Preparedness, and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Walker, Denise C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, ©2012.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Mass communication in the midst of a crisis must be done in a targeted and timely manner to mitigate the impact and ultimately save lives. Based on sound research, real-world case studies, and the author's own experiences, Mass Notification and Crisis Communications: Planning, Preparedness, and Systems helps emergency planning professionals create a crisis communications plan that works by establishing upfront relationships with responders, enacting protocols, and utilizing technology to effectively message the intended audience. Providing communication best practices to professionals, the boo.
Descripción Física:1 online resource (xxii, 528 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781439874394
1439874395
1280122781
9781280122781
9781466554146
1466554142
0429251564
9780429251566
9786613526649
6613526649