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Understanding business research /

Explore the essential steps for data collection, reporting, and analysis in business research. Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weathington, Bart L.
Otros Autores: Cunningham, Christopher J. L., Pittenger, David J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2012.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Overview of the Research Process. Research and Business
  • Ethics and Research
  • The Foundations of Research
  • An Overview of Empirical Methods
  • Nuts and Bolts of Research. Writing the Research Report
  • Reviewing the Literature and Forming Hypotheses
  • Sampling: The First Steps in Research
  • Creating and Using Assessments, Surveys, and Objective Measures
  • A Model for Research Design
  • Common Research Designs. Correlational Research
  • Between-Subjects Designs
  • Single-Variable Between-Subjects Research
  • Between-Subjects Factorial Designs
  • Correlated-Groups Designs
  • Special Research Designs. Research with Categorical Data
  • Qualitative and Mixed-Methods Research
  • Appendix A: Statistics Behind the Research, or, 3What Was I Supposed to Remember from My Statistics Class Anyway?4
  • Appendix B: Statistical Tables
  • Index.