Understanding business research /
Explore the essential steps for data collection, reporting, and analysis in business research. Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2012.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Frontmatter
- Overview of the Research Process. Research and Business
- Ethics and Research
- The Foundations of Research
- An Overview of Empirical Methods
- Nuts and Bolts of Research. Writing the Research Report
- Reviewing the Literature and Forming Hypotheses
- Sampling: The First Steps in Research
- Creating and Using Assessments, Surveys, and Objective Measures
- A Model for Research Design
- Common Research Designs. Correlational Research
- Between-Subjects Designs
- Single-Variable Between-Subjects Research
- Between-Subjects Factorial Designs
- Correlated-Groups Designs
- Special Research Designs. Research with Categorical Data
- Qualitative and Mixed-Methods Research
- Appendix A: Statistics Behind the Research, or, 3What Was I Supposed to Remember from My Statistics Class Anyway?4
- Appendix B: Statistical Tables
- Index.