Leading the narrative : the case for strategic communication /

The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications pla...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Eder, Mari K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Annapolis, Md. : Naval Institute Press, ©2011.
Temas:
United States. > Armed Forces > Public relations.
Armed Forces (United States)
Armed Forces and mass media > United States.
Communication policy > United States.
Forces armées et médias > États-Unis.
Communication > Politique gouvernementale > États-Unis.
HISTORY > Military > Biological & Chemical Warfare.
Armed Forces and mass media
Communication policy
Public relations
Kommunikationspolitik
Kommunikationsstrategie
Militär
Regierung
Unternehmen
United States
USA
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Military media relations
  • Crisis communication and conflict storytelling
  • Strategic communication and the battle of ideas
  • Toward strategic communication
  • The missing element: strategic communication
  • The golden thread: building champions and connections
  • The toxic information environment
  • The cowboy and the soldier: military communication ethics
  • The cable, the dish, and the blog: media communication ethics
  • Challenge to change: developing leaders for the twenty-first century.

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