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Leading the narrative : the case for strategic communication /
The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications pla...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Annapolis, Md. :
Naval Institute Press,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo |