Leading the narrative : the case for strategic communication /

The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications pla...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Eder, Mari K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Annapolis, Md. : Naval Institute Press, ©2011.
Temas:
United States. > Armed Forces > Public relations.
Armed Forces (United States)
Armed Forces and mass media > United States.
Communication policy > United States.
Forces armées et médias > États-Unis.
Communication > Politique gouvernementale > États-Unis.
HISTORY > Military > Biological & Chemical Warfare.
Armed Forces and mass media
Communication policy
Public relations
Kommunikationspolitik
Kommunikationsstrategie
Militär
Regierung
Unternehmen
United States
USA
Acceso en línea:Texto completo
Descripción
Sumario:The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and wi.
Descripción Física:1 online resource (x, 126 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:1612510698
9781612510699

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