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Fundraising and the next generation : tools for engaging the next generation of philanthropists /

Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies fo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Davis, Emily, 1978-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2012.
Colección:AFP fund development series.
Temas:
Acceso en línea:Texto completo

MARC

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500 |a Includes index. 
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504 |a Includes bibliographical references and index. 
505 0 |a FUNDRAISING AND THE NEXT GENERATION: Tools for Engaging the Next Generation of Philanthropists; Contents; Acknowledgments; CHAPTER 1: Introduction; Embracing New Approaches; How This Book Is Organized; Getting Started; CHAPTER 2: Generations in Philanthropy; Setting the Stage; Defining the Generations; Leading Multigen Fundraising Efforts; Conclusion; Notes; CHAPTER 3: Engaging Philanthropy's Next Generation; The Opportunities of Seeking Funds from Young Philanthropists; Cultivating the Next Generation of Donors; Relationships Don't Change; Conclusion; Notes. 
520 |a Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts w. 
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