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Public Relations in Asia Pacific : Communicating Effectively Across Cultures.
This book looks at the rapid expansion of professional public relations in Asia Pacific and discusses the foundational skills and experience required to navigate the cultural and geographical differences within the region in order to communicate effectively with stakeholders. The contents are both t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book looks at the rapid expansion of professional public relations in Asia Pacific and discusses the foundational skills and experience required to navigate the cultural and geographical differences within the region in order to communicate effectively with stakeholders. The contents are both theoretical and practical, covering the core practices of public relations - public and government affairs, marketing communications, branding, media relations, corporate and financial communications, issues and crisis management, internal and change management, and corporate responsibility. The book. |
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| Notas: | Advertising Value Equivalency (AVE). |
| Descripción Física: | 1 online resource (242 pages) |
| ISBN: | 9781118179345 111817934X 9781118179369 1118179366 1283401568 9781283401562 |