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Greener products : the making and marketing of sustainable brands /
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the ma...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
CRC Press,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Section 1. The case for greener products
- section 2. Making greener products
- section 3. Green marketing.