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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /
This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester :
Wiley,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 4 | |a The marketing century : |b how marketing drives business and shapes society : The Chartered Institute of Marketing / |c edited by Jeremy Kourdi. |
| 260 | |a Chichester : |b Wiley, |c 2011. | ||
| 300 | |a 1 online resource (272 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |g Machine generated contents note: |g 1. |t Strategic Marketing / |r Martha Rogers -- |g 2. |t Market Segmentation / |r Malcolm McDonald -- |g 3. |t Innovation / |r Veronica Wong -- |g 4. |t Digital Marketing / |r Philip Sheldrake -- |g 5. |t Sales and Business Development / |r Beth Rogers -- |g 6. |t Customer Relationship Management / |r Merlin Stone -- |g 7. |t Branding / |r Graham Hales -- |g 8. |t Advertising / |r Jonathan Gabay -- |g 9. |t Public Relations / |r Paul Mylrea -- |g 10. |t Internal Marketing / |r Keith Glanfield -- |g 11. |t Marketing and Sustainability / |r John Grant -- |g 12. |t Social Marketing / |r Veronica Sharp. |
| 520 | |a This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 610 | 2 | 0 | |a Chartered Institute of Marketing |x History. |
| 610 | 2 | 7 | |a Chartered Institute of Marketing |2 fast |
| 650 | 0 | |a Marketing |x History. | |
| 650 | 6 | |a Marketing |x Histoire. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |2 gnd | |
| 650 | 7 | |a Marknadsföring |x historia. |2 sao | |
| 655 | 7 | |a History |2 fast | |
| 700 | 1 | |a Kourdi, Jeremy. | |
| 758 | |i has work: |a The marketing century (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFYrMD8FVYFyPVhcmHTXbb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a CIM, The. |t Marketing Century : How Marketing Drives Business and Shapes Society. |d Hoboken : John Wiley & Sons, Ltd., ©2011 |z 9780470660157 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=675210 |z Texto completo |
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