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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /
This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester :
Wiley,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future. |
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| Descripción Física: | 1 online resource (272 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119208501 1119208505 9781119993599 1119993598 9781119974130 1119974135 9781119974147 1119974143 1280784423 9781280784422 9786613694812 6613694819 |