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Banding together for a cause : proven strategies for revenue and awareness generation /

Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for successPassionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, aut...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Armbruster, Rachel, 1975-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley, ©2012.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Title page; Copyright page; Dedication; Preface; Acknowledgments; Chapter 1 The Importance of Time in Moving Your Mission Forward; Are Your Policies Flexible?; Embracing Growth through Experience; Generating Big Ideas; Recognizing Your Time as a Valuable Resource; Knowing Yourself and Your Constituents; Prioritizing Your Time; Respecting Other People's Time; Chapter 2 Reflecting the Essence and Spirit of Your Organization through Branding; Finding the Perfect Name; Refining the Brand; Being Authentic and the Long-Term Value of Your Brand; Keeping It Simple.