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Social media marketing for digital photographers /

With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-re...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chan, Lawrence
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, IN : John Wiley & Sons, ©2012.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • #about the author; credits; #acknowledgments; #introduction; #chapter 1; The 2.0 Evolution; Dynamic Marketing; Earning Trust; Relevant Relationships; Emergence of Social Platforms; Social Politics; Socializing; #chapter2; SWOT Analysis; Structural Goals; Action Goals; Strategies Support Goals; Tactics Support Strategies; Socializing; #chapter 3; Zoom In; Examine; Capture; Evaluate; Socializing; #chapter 4; Action Plan; Know Thyself ... and Stick with It; Be Personable; Emotional Triggers; Amplify Your Message; Delivery Persona; Say What?; Become the Authority; Validation; #chapter 5.