Edison in the boardroom revisited : how leading companies realize value from their intellectual assets /

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"A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth lo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Harrison, Suzanne S.
Otros Autores: Sullivan, Patrick H., Davis, Julie L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2012.
Edición:2nd ed.
Temas:
Corporations > Valuation.
Intellectual capital.
Research, Industrial > Economic aspects.
Technological innovations > Economic aspects.
Intellectual property.
Commerce.
Industries.
Intellectual Property
Commerce
Industry
Sociétés > Évaluation.
Capital intellectuel.
Recherche industrielle > Aspect économique.
Innovations > Aspect économique.
Propriété intellectuelle.
Industrie.
intellectual property.
BUSINESS & ECONOMICS > Information Management.
BUSINESS & ECONOMICS > Knowledge Capital.
Intellectual property
Industries
Corporations > Valuation
Intellectual capital
Research, Industrial > Economic aspects
Technological innovations > Economic aspects
Internet Resources.
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:"A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center LevelUp dates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets"--
Notas:Prev. ed. entered under: Davis, Julie L.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781118170120
1118170121
9781118170137
111817013X
9781118170144
1118170148

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