The business of wine : a global perspective /

"The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so much change. The Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fasci...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Jenster, Per V.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Copenhagen] : Portland, OR : Copenhagen Business School Press ; Distribution North America, International Specialized Book Services, ©2008.
Edición:1st ed.
Temas:
Wine industry.
Wine > Marketing.
Wine and wine making.
Wine industry > Statistics.
Wine > Marketing > Statistics.
Wine and wine making > Statistics.
Viticulture.
Vin > Industrie.
Vin > Industrie > Statistiques.
BUSINESS & ECONOMICS > Industries > Service.
Viticulture
Wine and wine making
Wine industry
Wine > Marketing
Statistics
Statistics.
Statistiques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Ch. 1. Market Overview
  • Ch. 2. Vineyards of the World
  • Ch. 3. Consumer Behavior
  • Ch. 4. Product Categories
  • Ch. 5. Production
  • Ch. 6. History and Development of the Distribution System
  • Ch. 7. The Marketing of Wine
  • Ch. 8. Companies and How They Compete
  • Ch. 9. Legislation and Political Issues
  • Ch. 10. The Future Outlook.

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