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Using Web Analytics in the Library : a Library Technology Report.
In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago, IL :
ALA Editions,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 1 | 0 | |a Using Web Analytics in the Library : |b a Library Technology Report. |
| 260 | |a Chicago, IL : |b ALA Editions, |c 2011. | ||
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| 505 | 0 | |a Using Web Analytics in the Library; Cover; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices. | |
| 505 | 8 | |a Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes. | |
| 520 | |a In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively. | ||
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| 650 | 6 | |a Fonds documentaires |x Utilisation. | |
| 650 | 6 | |a Usagers des bibliothèques |v Statistiques |x Informatique. | |
| 650 | 6 | |a Analyse du comportement des internautes |x Logiciels. | |
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