Modern analysis of customer surveys : with applications using R /

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This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different te...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kenett, Ron (Editor ), Salini, Silvia (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester : John Wiley & Sons, 2011.
Colección:Statistics in practice.
Temas:
Consumer satisfaction > Research > Statistical methods.
Consumer satisfaction > Evaluation.
Consumers > Research > Statistical methods.
Consumers > Research > Data processing.
Sampling (Statistics) > Evaluation.
Surveys > Statistical methods.
Surveys > Data processing.
Consommateurs > Satisfaction > Recherche > Méthodes statistiques.
Consommateurs > Satisfaction > Évaluation.
Consommateurs > Recherche > Méthodes statistiques.
Consommateurs > Recherche > Informatique.
Échantillonnage (Statistique) > Évaluation.
Levés > Méthodes statistiques.
Levés > Informatique.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer satisfaction > Evaluation
Consumers > Research > Statistical methods
Sampling (Statistics) > Evaluation
Surveys > Data processing
Surveys > Statistical methods
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different technique that is applied to the standard data set along with R scripts featuring on a supporting website. Most of the techniques featured in this book are applied to a standard set of data collected from 266 companies (customers) participating in the Annual Customer Satisfaction Survey (ACSS) of a global company. The data refers to a questionnaire consisting of 81 questions that covered a wide range of service and product perspectives.
Descripción Física:1 online resource (xxiv, 500 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781119961154
1119961157
9781119961161
1119961165
9781119961383
1119961386
9781119961390
1119961394
1283333120
9781283333122
9786613333124
6613333123

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