The small museum toolkit. Book 4, Reaching and responding to the audience /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Catlin-Legutko, Cinnamon, Klingler, Stacy, 1976-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham [Md.] : AltaMira Press, 2011.
Colección:American Association for State and Local History book series.
Temas:
Small museums > Public relations.
Communication in museums.
Museums.
Museums
Petits musées > Relations publiques.
Communication dans les musées.
Musées.
museums (institutions)
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
TRAVEL > Museums, Tours, Points of Interest.
Communication in museums
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Editors' note; preface; chapter one. start spreading the news: marketing and communication; chapter two. in lieu of mind reading: visitor studies and evaluation; chapter three. like a good neighbor: community advocacy for small museums; chapter four. accessibility is for everyone; chapter five. good visitor service, or "put down the pencil and put on a smile!"; chapter six. new roles for small museums; index; about the editors; about the contributors.

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