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Developing new products and services : learning, differentiation, and innovation /
The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and servic...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
©2012.
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| Edición: | 1st ed. |
| Colección: | Marketing research collection.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. |
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| Notas: | Title from PDF title page (viewed October 28, 2011). "For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com." |
| Descripción Física: | 1 online resource (xx, 340 pages) : illustrations, digital file |
| Bibliografía: | Includes bibliographical references (pages 327-335) and index. |
| ISBN: | 9781606492420 160649242X |