Motoring the Future : Volkswagen and Toyota Vying for Pole Position.

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wimmer, Engelbert
Otros Autores: Blum, Petra, Schneider, Mark
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Basingstoke : Palgrave Macmillan, 2011.
Temas:
Volkswagen automobiles.
Toyota automobiles.
Automobile industry and trade.
Volkswagen (Automobiles)
Toyota (Automobiles)
Automobiles > Industrie et commerce.
Road vehicle manufacturing industry.
Transport.
Automobile industry and trade
Toyota automobiles
Volkswagen automobiles
Acceso en línea:Texto completo
Descripción
Sumario:The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
Descripción Física:1 online resource (287 pages)
ISBN:9780230307810
0230307817

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