Brainfluence : 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dooley, Roger, 1952-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2012.
Temas:
Neuromarketing.
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Consumers > Psychology.
Marketing > Aspect psychologique.
Publicité > Aspect psychologique.
Consommateurs > Psychologie.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Advertising > Psychological aspects
Consumers > Psychology
Marketing > Psychological aspects
Neuromarketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Section 1. Price and product brainfluence
  • section 2. Sensory brainfluence
  • section 3. Brainfluence branding
  • section 4. Brainfluence in print
  • section 5. Picture brainfluence
  • section 6. Loyalty and trust brainfluence
  • section 7. Brainfluence in person
  • section 8. Brainfluence for a cause
  • section 9. Brainfluence copywriting
  • section 10. Consumer brainfluence
  • section 11. Gender brainfluence
  • section 12. Shopper brainfluence
  • section 13. Video, TV, and film brainfluence
  • section 14. Brainfluence on the Web.

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