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Industrial Collaboration with Japan.

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing st...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Turner, Louis
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2010.
Temas:
Acceso en línea:Texto completo

MARC

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520 |a This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. 
588 0 |a Print version record. 
505 0 |a 1. Introduction -- 2. What is industrial collaboration? -- 3. Collaboration and Japan : the history -- 4. West European and American perception -- 5. The consumer electronics sector -- 5. The consumer electronics sector -- 6. The automotive sector -- 7. Information technology -- 8. Aerospace -- 9. Issues for corporate strategists -- 10. Issues for governments. 
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650 0 |a Joint ventures  |z United States. 
650 0 |a Joint ventures  |z Europe. 
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650 6 |a Coentreprises  |z États-Unis. 
650 6 |a Coentreprises  |z Europe. 
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