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Keyword intelligence : keyword research for search, social, and beyond /
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phra...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
John Wiley,
[2012]
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| Colección: | Serious skills.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xxiii, 302 pages) : illustrations |
| ISBN: | 9781118216859 1118216857 9781118216910 1118216911 9781118216897 111821689X |