The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /

A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Salinas, Gabriela
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, U.K. : Wiley, [2009]
Temas:
Branding (Marketing)
Brand name products.
Valuation.
Stratégie de marque.
Produits de marque.
Évaluation.
branding.
BUSINESS & ECONOMICS > Accounting > Financial.
Brand name products
Valuation
Markenwert
Entreprises > Évaluation.
Produktimage.
Theorie.
Brand name products > Valuation
Electronic books.
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The Concept and Relevance of Brand
  • The Origin and Evolution of Valuation Methods
  • Brand Valuation Method and Process
  • General Approaches to Brand Valuation.

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