Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry /

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The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry report...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Taylor, Alex, 1945-
Otros Autores: Jackson, Mike, 1949- (writer of foreword.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Haven [Conn.] : Yale University Press, Ã2010.
Temas:
General Motors Corporation > Management.
General Motors Corporation.
General Motors Corporation
Detroit > Mich.
Automobile industry and trade > Michigan > Detroit > History.
Bankruptcy > Michigan > Detroit > History.
Automobiles > Industrie et commerce > Michigan > Detroit > Histoire.
BUSINESS & ECONOMICS > Corporate & Business History.
Automobile industry and trade > History. > Michigan > Detroit.
Bankruptcy > History. > Michigan > Detroit.
Transport.
Automobile industry and trade
Bankruptcy
Management
Kraftfahrzeugindustrie
Michigan > Detroit
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • GM at the peak
  • Growing up in the car-crazy fifties
  • Cracks in GM's edifice
  • Insecure colossus: the Roger Smith era
  • Ford speeds up
  • The Saturn moonshot
  • Lee Iacocca, blemishes and all
  • Bob Stempel and the crisis of '92
  • Jack Smith's unfinished revolution
  • Bob Eaton's big score
  • GM on cruise control
  • Succession battles at Ford
  • Wagoner takes over
  • Nasser, Ford, and Mulally
  • The legend of Lutz
  • The uneven legacy of Lee
  • GM's inevitable collapse
  • The end of the road.

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