Retail analytics : the secret weapon /

"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cox, Emmett, 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2012.
Colección:Wiley and SAS business series.
Temas:
Retail trade.
Retail trade > Statistics.
Retail trade > Case studies.
Commerce de détail.
Commerce de détail > Études de cas.
BUSINESS & ECONOMICS > Industries > Retailing.
Retail trade
Case studies
Statistics
Statistics.
Case studies.
Statistiques.
Études de cas.
dissertations.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Series page; Title page; Copyright page; Preface; Acknowledgments; Chapter 1: Retailing Analytics: An Introduction; RETAILER GOODWILL; THE INSIDE SCOOP: RETAIL POWER BROKERS; RETAIL ORGANIZATION; COMMUNICATING TO THE RETAIL ORGANIZATION; POINT OF SALE VERSUS MARKET BASKET DATA; DATA IS GOLD; DATA AS REVENUE: THE PRICE OF RETAIL DATA; Chapter 2: Retail and Data Analytics; HARD-CORE DATA TERMS: NOW WE'RE TALKING ABOUT THE FUN STUFF; MARKET BASKET; DATA STORAGE 101; DATA WITHOUT USE IS OVERHEAD; CASE STUDIES AND PRACTICAL EXAMPLES OF DATA-RELATED RETAIL PROJECTS.

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