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Retail analytics : the secret weapon /

"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cox, Emmett, 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2012.
Colección:Wiley and SAS business series.
Temas:
Acceso en línea:Texto completo