Fighting words : persuasive strategies for war and politics /

Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Miller, Richard F., 1951-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Savas Beatie, 2010.
Edición:1st ed.
Temas:
Persuasion (Psychology)
Leadership.
Leadership
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contents
  • Acknowledgments
  • Introduction
  • Section One
  • Chapter One The Meme Becomes the Man: Grant in the Wilderness
  • Chapter Two Living Symbols: Pope Urban II Calls for the First Crusade
  • Chapter Three George Washington Quells the Newburgh Mutiny
  • Section Two
  • Chapter Four Patton Maintains his Memes: Thespian in Uniform
  • Chapter Five The Directors: Sam Houston (and “Deafâ€? Smith) at San Jacinto
  • Chapter Six Failing Performer: Alexander the Great at the Hyphasis River
  • Section Three
  • Chapter Seven General David H. Petraeus Assumes Command
  • Chapter Eight Midst-of-Battle Speech: Petraeus as Therapist-in-ChiefChapter Nine Petraeus Bids Farewell: The Final Narrative
  • Section Four
  • Chapter Ten John Pope and the Failure to Transcend Self
  • Chapter Eleven Stand or Die: General Walton Walker in Korea
  • Chapter Twelve Beyond Rhetoric: Evil and the Failure of Battle Speeches
  • Section Five
  • Chapter Thirteen Cut and Paste: The Origin of Two Modern Speechlets
  • Chapter Fourteen A Long Journey: From Recollection to Legend
  • Chapter Fifteen The Short Journey of a Modern Speechlet: “Lastâ€? Words to Immortal WordsSection Six
  • Chapter Sixteen Assumption of Command: Inaugural Address, January 20, 2009
  • Chapter Seventeen Midst-of-Battle Speech: Health Care and the Address to Congress, September 9, 2009
  • Chapter Eighteen The Military Eulogy: Commemorating the Slain of Fort Hood, November 10, 2009
  • Conclusion
  • Appendix An Interview with Author Richard F. Miller
  • Bibliography
  • Index

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