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Fighting words : persuasive strategies for war and politics /
Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Savas Beatie,
2010.
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| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business. |
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| Descripción Física: | 1 online resource (l, 332 pages) |
| Bibliografía: | Includes bibliographical references (pages 299-315) and index. |
| ISBN: | 9781611210521 1611210526 |