The inscrutable shopper : consumer resistance in retail /

Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Minahan, Stella
Autor Corporativo: Business Expert Press
Otros Autores: Ferraro, Carla, Sands, Sean
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, Ã2012.
Edición:1st ed.
Colección:Consumer behavior collection.
Business Expert Press digital library.
Temas:
Consumer behavior.
Consumption (Economics)
Marketing.
Marketing
Consommateurs > Comportement.
marketing.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Consumer resistance
anticonsumption
retail strategy
consumer behavior
environmentalism
green consumer
consumer boycotts
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Part I. Retailing and the consumer
  • 1. A brief history of the consumer society
  • 2. A brief history of shopping
  • 3. The inscrutable shopper
  • Part II. Elements of consumer resistance
  • 4. A model of consumer resistance
  • 5. Responses: mainstream and fringe
  • Part III. The strategic retailer
  • 6. Implications for retailers
  • 7. Responsible retailing
  • 8. Best practice considerations
  • 9. Conclusion
  • Notes
  • References
  • Recommended reading
  • Index.

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