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|a 973.7092
|2 23
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|a UAMI
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|a Lincoln, Inc. :
|b Selling the Sixteenth President in Contemporary America.
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|b Rowman & Littlefield Publishers, Inc.
|c 2011.
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|a 1 online resource (216)
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|a From Lincoln-themed cocktails and waffle-parlors to high-tech museums and steamy romance novels, the image of Abraham Lincoln so permeates the national imagination that we now find him in the unlikeliest of places. In Lincoln, Inc., Jackie Hogan examines the uses (and abuses) of the sixteenth president in the United States today. The book takes readers on a journey through the little white lies of Lincoln tourism, and offers a front-row seat as the martyr president is invoked in heated political debates over such issues as homosexuality, abortion, and the "war on terror." Readers enter classrooms that use an idealized Honest Abe to "Lincolnize" American schoolchildren. And readers step into the alternate universe of Lincoln fiction that transformsthe Rail Splitter, by turns, into a hapless time-traveler, a sentimental cyborg, an axe-wielding zombie slayer, or a frontier heart-throb. But Lincoln, Inc. is more than a tour through the thriving "Lincoln industry" today. Whether in staid biographies, blockbuster films, school pageants, or sleeping pill advertisements, Hogan shows how the use of the Lincoln image reveals the nation's shared fears and fascinations. The book analyzes the ways we employ Lincoln today in our political, ideological, personal, and national struggles; the ways we simultaneously deify and commercially exploit him; the ways he is packaged and sold in the marketplace of American ideas. In learning about "Lincoln, Inc.," we learn about ourselves, about who we think we are, and who we wish we could be.
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|a Lincoln, Inc. -- Contents -- Acknowledgments -- Chapter 01: Lincoln, Inc.: Selling the Sixteenth President -- Chapter 02: Mr. Lincoln's Coattails: Marketing, Memorabilia, and Presidential Tourism -- Chapter 03: Packaging the President: Lincoln Biographies -- Chapter 04: Telling Fictions: Lincoln in Literature, Television, and Film -- Chapter 05: What Would Lincoln Do? The Sixteenth President in Twenty-First-Century Politics -- Chapter 06: A Is for Abe: Teaching Lincoln -- Chapter 07: Lincoln under Glass: The Great Emancipator in American Museums -- Chapter 08: Selling Lincoln: Who Do We Think We Are? -- Notes -- Bibliography -- Index -- About the Author.
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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600 |
1 |
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|a Lincoln, Abraham,
|d 1809-1865
|x Influence.
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1 |
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|a Lincoln, Abraham,
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|v Miscellanea.
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|z United States.
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|a Market segmentation
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|a Opinion publique
|z États-Unis.
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650 |
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|a Segmentation du marché
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650 |
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650 |
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7 |
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|a United States.
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|0 (OCoLC)fst01204155
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
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|a Electronic resource.
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|a Trivia and miscellanea.
|2 fast
|0 (OCoLC)fst01921748
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|a Hogan, Jackie.
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856 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=781766
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